BIM vs “Hollywood BIM”
Original post: https://www.lodplanner.com/hollywood-bim
Isn’t there something mesmerizing about a spinning top?
The way it just keeps going around and around and around…
Unfortunately some teams also just spin a 3D model around and around on the screen — also just to mesmerize.
This is one part of “Hollywood BIM” (also a subset of Evil BIM 😉).
Sadly we’ve seen the “Hollywood-BIM-effect” in full force during the design and construction bidding process…
THE “TRADITIONAL OWNER PITCH” USED TO BE:
- Here’s our brilliant design/construction team (that won’t be on your project!)
- Here are similar projects we have designed/constructed
- Hire Us?
BUT WITH BIM WE NOW SEE:
- Here’s our Hollywood BIM Movie Trailer (that will blow the “BIM budget”)
- Here’s our BIM guy
- When do we start?
SAD THING IS …IT WORKED.
As a result teams struggled to deliver on expectations usually without a clear plan of what had been sold.
Also at the same time the teams who were not awarded projects started to realize their “deficiency” and began commissioning and spinning their own models in front of owners.
Then it became a battle of the D’s:
OH, YOU ONLY DO “3D” — WELL, WE DO “4D”!
Yes, next up was the “4D BIM” movie…. you probably know how this one goes 😉
Now it’s time for our industry to get real.
EYE-CANDIE ALONE SHOULD NOT BE ENOUGH TO WIN CRITICAL DESIGN AND CONSTRUCTION PROJECTS — A DILIGENT PROJECT MANAGER
The good news is that we are starting to see a shift.
We are now seeing design and construction teams start to differentiate themselves from their competition by proving how they are able to better plan, manage and control BIM on projects for the benefit of the owner and also the project team themselves.
They are describing exactly which BIM Uses the team is planning, what BIM they need to get there, how they will achieve the benefits
….and how the owner’s life going to be better on this project as a result!
These teams believe in planning the right BIM, at the right time, by the right people — for the right reasons — that’s what we call Smart Lean BIM.
Maybe you are ready to start your own SmartLeanBIM workflow?
Originally published at www.lodplanner.com
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